Communication
The study of kinesics, or body language, supplements an understanding of human communication. Often it is not the content of speech, but the gestures and symbols accompanying speech that convey meaning. During a visit to a Starbucks at a local mall, I observed that emblems, illustrators, regulators, adapters, and affect displays are ubiquitous.
According to Gibbon (1998), emblems are "gestures that can be used instead of speech," which have a "direct verbal translation," and are "known by almost everybody in the group," (p. 1). The emblems most often noticed during my observation at the Starbucks at the mall were the two head-shaking emblems that indicate "yes" and "no." Shaking the head up and down indicates yes, viewed when the clerk asked people questions to which they answered in the affirmative. On the other hand, shaking the head from left to right would indicate a negative response to a question. I also witnessed other emblems such as a shoulder shrug to convey "I don't know," as well as a thumb's up emblem, indicating everything being good. These are the emblems that are well-understood by all people in the Starbucks,...
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